Author Archives: Bob
Buyer Perception
Nothing illustrates how to control buyer perception like the American Express Black Card. American Express figured out a way to maximize perceived value and still have you pay for the privilege. In your business it’s always important to create value with anything you sell or promote. It’s not dishonest, it’s merely crafting an environment that gives the customer the impression that what they are paying is far less than the value of what they are receiving. In the end everyone is happy. The best internet marketing training I ever received was when someone told me that you can sell anything if you put the right spin on it. Now I typically only stick to products I believe in because I can sell them much easier that way, but honestly if you create the right buyer perception, you can sell anything.
Fighting Comment Spam
This weekend I had a terrible time with comment spam on my WordPress blog. It got to the point where I was getting 4-5 comments a minute. I knew I had to do something to stop it. I did some research and there are some great WordPress plugins to get rid of comment spam. AKISMET is a great one that comes automatic with your WordPress install. All you have to do is obtain an API and activate it. Another great way to fight off spam is by using the RECAPTCHA Plugin. This will require every user that wants to leave a comment to enter the Spam Captcha code into a box before they can submit their comment. Get more tips for fighting spam as well as some great internet marketing training over at my blog!